We answer the most common questions about the Up Closets franchise opportunity
Below are the most common questions about the Up Closets custom closet franchise opportunity. Don’t see your question or have additional questions? Simply fill out the inquiry form on this website, and a member of our team will be in touch with you shortly.
What is an Up Closets custom closet franchise business?
We’re a custom closet business that does walk-ins, reach-ins, pantries, garages, mudrooms, laundry rooms, and all types of storage spaces. We use outsourced manufacturing and it’s a low overhead model to allow you to compete effectively with older name-brand franchise brands in your market.
What makes Up Closets stand out compared to other closet franchises?
We use outsourced manufacturing so we have substantially lower manufacturing costs. We use more advanced marketing and more advanced design software than most systems. Because of that, our businesses are nimble, enjoy higher margins and can grow in scale even in the most competitive markets.
How do we design the size of a territory?
We sell two types of territories. The smallest is for a city that has half a million or less of population. It’s generally 350,000 population and costs around $68,000 to start.
A large territory is in a larger metro area and it’s roughly three times the size of a small territory – typically 750,000 to a 1,000,000 people or so. We don’t typically allow people to buy a small and a large metro area.
What does this custom closet franchise business cost?
The cost for a small territory ranges from $68,850 to $128,050, and a large territory ranges from $129,450 to. $175,700. These estimated costs include the franchise fee, costs to get the business up and running, and working capital for the first few months of your business.
What kind of staffing do I need?
We have a very good passive recruiting system that helps you recruit commission salespeople and professional installers and we work through that when we onboard you.
Typically, this is a lean labor model with the owner, one to three salespeople and one or two installers that are professional installers that you recruit. The commission salespeople and the installers are on a per job basis or commission basis.
How long is the Up Closets training program?
Training starts the day you sign your agreement. The typical training process is about 60 days. It involves one to two months of substantial virtual training modules, classes, meetings, and basecamp systems on how to design closets, how to set your business up, how to manage your marketing – all the pieces of running a business you need to know.
Then we spend a week in Nashville at sales and install training. Because we value professional development so much, we also have a series of advanced trainings for sales and installation, marketing and other sessions throughout the year.
How long is that franchise agreement good for?
Our franchise agreement is typically good for a period of 10 years and we do grant two 5-year renewals.
What kind of vehicle do I need?
We require logo wrapped fans. Our standard van is a 10-foot bed high roof cargo van. It can be from any manufacturer. We have a lot of Mercedes and Dodge vans in our fleet. Some people use Ford vans, but most are Dodge. We also have a fleet finance program. Most fleet finance programs are 60-month programs and you own the vehicle at the end.
What kind of van and tools do I need?
We have lease-to-own programs with two vendors for the custom van, and we’ll give you a detailed list of tools you should purchase locally. We also go over the setup of your van extensively in the in-person training in Nashville.
How will I attract customers?
We have very advanced marketing that starts before you even open. We create your local websites and help you with your Google Business Directory optimization. We have really dialed in paid search for Google ads and use Flickswitch for conversational advertising through Facebook. We generate great content and do local SEO work. We have several well-vetted marketing vendors and rely on who predictably gives us great results for the marketing spends.
How much should I spend in marketing?
How much you want to spend on marketing depends on how much money you want to make. Our general rule of thumb is 18% – 25% of your projected revenue. So if you are trying to make a $30,000 revenue goal in a month, we’d recommend a $6,000 or $7,000 marketing spend. The more people spend, the more revenue they generate typically.
There is a $4,000 minimum marketing spend requirement but that is usually not enough to get actionable results so we recommend spending more. Especially in the early days when you are working hard to establish your brand presence in a market.
Does all your marketing rely on digital advertising?
No, we have an advanced community marketing program and business networking opportunities. All of our franchise owners get into local BNI groups to meet local business owners and and learn how to do referrals for each other. Our most successful franchise owners get repeat business from several sources.
What does it cost to get started?
You can get into this business of as as $15,000 now using our SBA program. Startup costs for a small territory run from $68,850 to $128,050.
How quickly can I be open?
Typically, people are open within 60 days of signing. Late funding or delay in completing training could delay the opening a bit.
Ready to franchise with Up Closets Custom Closter Franchise?
With Up Closets, you can tap into a growing market and potentially scale a profitable franchise quickly with a modern, low-overhead model. Reach out by filling out the form or giving us a call. Don’t miss this opportunity—contact us today to learn more about becoming an Up Closets franchise owner.
